In line with its vision to transform the way India sells, Amazon recently launched products by the Ludhiana-based, Trident Limited, the flagship company of Trident Group on its global marketplace Amazon.com, bringing its wide range of offerings to consumers worldwide as a part of Amazon’s Global Selling Program. By partnering with Amazon, Trident Group can now sell to millions of potential global customers who value not only the high-quality products but are also conscious of the environmental impact of their consumption.

Trident Group is one of the leading suppliers of home textiles products globally and is well-known in the international market, for its textile and paper business. Headquartered in Ludhiana, Punjab with its manufacturing facilities located in Barnala, Punjab and Budni, Madhya Pradesh, Trident Group is led by the dynamic Founder and Chairman, Rajinder Gupta, a Padma Shree awardee and Vice Chairman of the Punjab State Planning Board for the Government of Punjab.

Speaking on the launch, Rajinder Gupta said, “We are delighted to partner with Amazon’s Global Selling Program and make our “Made in India” products accessible to customers worldwide on its global platform. Our determination and perseverance has helped us catapult Trident into becoming a frontrunner in home textiles. With this launch, we hope to expand our reach digitally and make our products, made with the most sustainable practices, the preferred choice in home textiles.”

Gopal Pillai, Vice President, Seller Services, Amazon India, said, “Through the Amazon Global Selling Program, Indian exporters can not only showcase their product range on our 12 international marketplaces, but also embark on a successful and profitable e-commerce journey that adds global scale to their business and expands market reach. We want to grow the program further to bring more and more Indian brands and MSMEs on board to unleash the potential of ‘Make in India’ initiative, by enabling e-commerce exports and providing global customer access. We are confident that our partnership with Trident Group will boost their business even further and mark the beginning of a new chapter in their journey. We are glad to have them on board and we will work with them to expand to multiple countries through the Global Selling Program.”