Pantone, provider of professional colour language standards and digital solutions, and X-Rite have named Pantone 19-4052, Classic Blue, as the Pantone Colour of the Year for 2020. The Colour of the Year is selected after a detailed trend analysis. Pantone’s colour experts at the Pantone Colour Institute comb the world looking for new colour influences.
“We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by Pantone 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on,” said Leatrice Eiseman, Executive Director of the Pantone Colour Institute. “Imbued with a deep resonance, Pantone 19-4052 Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, Pantone 19-4052 Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”
Seen largely as a restful colour, Pantone 19-4052, Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser-like clarity, Pantone 19-4052, Classic Blue re-centres thoughts. A reflective blue tone, Classic Blue fosters resilience, according to Pantone.
“Non-aggressive and easily relatable, the trusted Pantone 19-4052, Classic Blue lends itself to relaxed interaction. Associated with the return of another day, this universal favourite is comfortably embraced,” it said. “The Pantone Colour of the Year highlights the relationship between trends in colour and what is taking place in our global culture at a moment in time, a colour that reflects what individuals feel they need that colour can hope to answer,” added Laurie Pressman, Vice President of the Pantone Colour Institute. “As society continues to recognise colour as a critical form of communication, and a way to express and affect ideas and emotions, designers and brands should feel inspired to use colour to engage and connect. The Pantone Colour of the Year selection provides strategic direction for the world of trend and design, reflecting the Pantone Colour Institute’s year-round work doing the same for designers and brands.”
To fully bring to life the true meaning of Pantone 19-4052 Classic Blue, Pantone has translated Pantone 19-4052 Classic Blue into a multi-sensory experience. By extending the sensory reach of Pantone 19-4052 Classic Blue, Pantone is hoping to reach a greater diversity of people to provide everyone with an opportunity to engage with the Color of the Year 2020 in their own unique way.
“As we all head into a new era, we wanted to challenge ourselves to find inspiration from new sources that not only evolve our Colour of the Year platform, but also help our global audiences achieve richer and more rewarding colour experiences,” added Pressman. “This desire, combined with the emotional properties of Pantone 19-4052 Classic Blue, motivated us to expand beyond the visual, to bring the 2020 Pantone Colour of the Year to life through a multi-sensory experience.”