Domotex USA 2020, which brings together flooring industry professionals and innovators to experience the leading US-based and international flooring suppliers, manufacturers and technology providers, is expected to occupy 30 per cent more space than last year. The trade show to be held during February 5 to 7 in Atlanta will also see education sessions.

Hannover Fairs USA (HFUSA), the organiser of Domotex USA, has announced that registration is open for the second annual Domotex USA trade show. The trade show features product displays across hard and soft surfaces including hardwood, laminate, area rugs, carpet and resilient flooring, outdoor floor covering, as well as flooring applications and installation technology.

HFUSA has secured Denise Lee Yohn, a leading authority on building exceptional brands and great organisations to deliver the show’s opening keynote address. Yohn is the author of the bestselling book “What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest” and the new book “Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies”. She has more than 25 years of working with world-class brands such as Sony, Oakley and Frito-Lay. Following Yohn’s keynote, attendees will have the opportunity to meet face-to-face with her, and can discuss their brand building needs with her and other attendees when Yohn facilitates the show’s new Discussion Hub.

“Yohn brings a fresh perspective to building exceptional brands and will inspire Domotex USA 2020 attendees to create their own exceptional brands that form stronger bonds with their flooring customers,” said Donna Busse, show director of Domotex USA at HFUSA.

With more than three times the educational track offerings than last year’s show, Domotex USA 2020 will feature continuing education accreditation tracks and world-class speakers in addition to the launch of the Domotex USA Discussion Hub to foster peer-to-peer learning.

Alan Beaulieu, international economic analyst and president of the Institute for Trend Research, as well as contributing editor for Industry Week and senior economic advisor to the National Association of Wholesaler-Distributors, will discuss how attendees can capitalise on market opportunities and improve prosperity both in the near and long-term. Beaulieu brings to the stage unparalleled economic research and forecasting expertise, and more than 20-years of experience consulting and advising companies throughout the US, Europe and Japan on how to thrive through the business cycle. He has co-authored the book “Make Your Move: Change the Way You Look At Your Business and Increase Your Bottom Line” and has written a number of articles assessing the economy’s future.

James Dion, Founder and President of Dionco of Chicago, an internationally known consultant, regular speaker for the National Retail Federation (NRF), trainer and author, will share his expertise on consumer trends, retail technology, selling and service, retail merchandising and operations, as well as best practices for sustainable retail and store management.

“We look forward to hosting our global exhibitors, attendees and this year’s outstanding lineup of speakers at Domotex USA 2020 – America’s stage for floor covering innovation,” said Busse.