Address for branding in HOME TEXTILES

EVTEKS International Istanbul Home Textiles Exhibition presenting trendy and fashionable home textile products to the liking of visitors received great interest from sector professionals. The exhibition held for the 25th time at CNR Expo, İstanbul, welcomed 81 thousand 746 sector professionals of which 24 thousand 451 were international. EVTEKS, organised by CNR Holding company ITF İstanbul Trade Fairs in collaboration with the Turkish Home Textile Industrialists and Businessmen Association (TETSIAD), welcomed visitors from 120 countries including the United States, Germany, Iran, Russia, Ukraine, UK, Canada, Saudi Arabia, China, India, Italy, Spain, Greece.

Exporters of the future opened EVTEKS

Participation of children at the opening of the EVTEKS Exhibition, which coincided with April 23rd National Sovereignty and Children’s Day commemorations, turned it into a cheerful event. Children, who are the exporters of the future, wished that EVTEKS Exhibition would become the world’s biggest trade fair.

Istanbul International Home Textiles Exhibition, EVTEKS, one of the world’s two largest trade fairs in its field, started in CNR EXPO Yeşilköy with the participation of more than 1,000 brands. Innovation, regale and sustainability in the home textile products exhibited this year are at the forefront. Curtains created by using yarns made of recycled plastic bottles and polyester yarns as well as duvet covers made with recycled cotton yarns are among the most environmentally friendly products in the exhibition.

İsmail Gülle, President of Turkish Exporters Assembly (TİM), Şekib Avdagiç, İstanbul Chamber of Commerce (ITO), Pınar Taşdelen Engin, President of Uludağ Exporters Association (UTIB), Ahmet Öksüz, President of Istanbul Textile and Raw Materials Exporters Association (ITHIB), Ali Sami Aydın, President of Turkish Home Textile Industrialists and Businessmen Association (TETSIAD), Zeki Kıvanç, President of Adana Chamber of Industry, Mustafa Gültepe, President of Istanbul Apparel Exporters Association (IHKIB), and İbrahim Uzunoğlu, Vice President of DENİB were present at the opening ceremony of the exhibition hosted by Ceyda Erem, the Chairwoman of CNR Holding.

Fourth in Exports and Second in Exhibition

Speaking at the opening of EVTEKS organised by ITF Istanbul Trade Fairs, a CNR Holding company, in collaboration with the Turkish Home Textile Industrialists and Businessmen

Association (TETSIAD) for the 25th time this year, İsmail Gülle, President of Turkish Exporters Assembly (TİM), drew attention to the success of the Turkish textiles industry. He said, “Our home textiles sector has an exhibition which is the second largest in the world. And we rank fourth in exports in the world.”

Şekib Avdagiç, the President of Istanbul Chamber of Commerce (ITO), said, “We will make the exhibition center grow even further with the collective effort of all of us. We will create the opportunity to bring many trade fairs to Istanbul. Our expectation from the business world is to further increase exports. We have come to the point of setting trends and designing them in the home textile industry. We need to put more emphasis on design and trend creation.”

Hosting 120 thousand buyers from 120 countries

Drawing attention to the importance of the exhibition industry at the opening of EVTEKS, CNG Holding CEO Ali Bulut, continued with the following words, “We can transform Istanbul into a new world exhibition center within five years by using the right strategy and resources in the right places. We can bring the power of the exhibition industry back home which has been a source of prosperity for the European cities that host the market of these goods that they do not produce. We can be among the playmakers and one of the biggest shareholders by taking our trade fair organization experience accumulated in our country into new markets such as to developing Africa. Germany, France, Italy, England, and even Spain are successful examples in the exhibition industry. Thousands of Turkish companies participate in the trade fairs organised in these countries every year. Our government transfers significant resources.

from the budget to support these companies. If we invest in the development of the exhibition industry in our country as well, we can take our place among the countries I mentioned above and increase our competitiveness against the European countries.”

Home textiles industry now branding in world

Stating that EVTEKS had been significantly contributing to the exports of home textile sector and had helped Denizli companies in branding, the President of Denizli Exporters Association (DENİB) Hüseyin Memişoğlu said, “This year, 95 companies from Denizli participated in the exhibition. EVTEKS is of great importance in terms of branding as well as being the export door for our home textile sector. Companies regularly participating in the exhibition become well-recognised brands in the world as in the case of İssimo which now has a store in Croatia.”

A great contribution to EVTEKS from Bursa

Pınar Taşdelen Engin, Chairwoman of Uludağ Textile Exporters’ Association (UTİB), stated that 224 companies in Bursa had participated in the fair and added, “In other words, one-third of EVTEKS participants were from Bursa. This exhibition where prominent buyers of the world come was an excellent opportunity to increase the exports of the industry. We invited media representatives from our target markets, the United States, France, Mexico, Iran, the Netherlands, Lebanon, Russia, and told them about our industry. Our companies, which increase their exports every year, are among the most competitive companies in the global market with their product quality.”