Following the debut of its Cirkularity brand last fall in New York, GHCL is adding to its range of bedding that supports the circular economy and centers around the principle of Reduce, Reuse and Recycle. The new Sativa collection is made from 70 per cent BCI (Better Cotton Initiative) cotton and 30 per cent hemp. Hemp, a natural plant fibre, is known for its strength and durability.

“It is a truly sustainable fibre, which returns 60-70- per cent of the nutrients it takes from the soil,” said Manu Kapur, President and CEO of GHCL Home Textiles. “Its cultivation requires very little water, especially when compared with cotton.”

Other collections under the Cirkularity brand include constructions using CertainT verified recycled PETfiber, Tencel blended with recycled poly, 100 per cent TencelRibra yarns made from recycled cotton scraps and wood pulp, comber noil (a wasted byproduct of the yarn spinning process), linen and 100 per cent BCI cotton.

At Heimtextil this week, GHCL is also showcasing twoadditional collections. Aurum is a sustainable luxury percale made with 100 per cent Supima cotton. Platino is a sustainable opulence sateen collection with 100 per cent Supima cotton.