Heelium is an athletic footwear and apparel start-up with primary focus on safety and sustainability. The company strives to push the sports equipment and technology development in India and create a brand deep-rooted in innovation that delivers high-quality products. The company is funded by the Department of Science and Technology (DST), Government of India and CIIE, IIM Ahmedabad, and incubated at Venture Center, Pune.

Heelium has received National Entrepreneurship Award (NEA), organised by Ministry of Skill Development and Entrepreneurship (MSDE), under A1 Category (Young Entrepreneurs with Initial Investment up to Rs. 1 Lakh) in textile, textile articles, leather and related goods segment. Besides, in March 2018, Heelium won the Economic Times’ Power of Ideas award also.

Today, the company offers various types of products made from TANBOOCEL® – JIGAO Bamboo fibre. One of the major products by the company for home textiles segment is Bamboo Sports & Bath Towel range, which also comes with anti-bacterial and odour control properties. Heelium has perfected the combination of softness and strength in a towel. Designed to be extra absorbent and fast drying, its super soft bamboo towels will be customers favourite. They come in two variations, Heelium Sports and Heelium Swim/Bath.

The company uses bamboo fibre supplied by Ahmedabad based Spinning King (India) Limited (Kashiwala Group of Companies) for making majority of its products. Spinning King is the sole supplier of the China based TANBOOCEL® – JIGAO Bamboo Fibre to the textile industry, particularly spinning mills in India. Bamboo fibre was invented and manufactured by HEBEI JIGAO Chemical Fiber Co., Ltd, with a registered TM of TANBOOCEL since 2002. Certified for its excellent spinning and garment properties, the bamboo fibre product is currently in use by many medium and large-sized textiles enterprises in both domestic and overseas markets.