Iconix Brand Group is collaborating for its Royal Velvet brand with new licensee Himatsingka America, part of the Himatsingka Group, in a new multi-year deal for the United States and its territories including Puerto Rico, and Canada and Mexico. Royal Velvet is a heritage home brand that brings luxury to life through its classic and colourful aesthetic.
Under the new licensing agreement, Himatsingka will design, manufacture and distribute Royal Velvet across multiple home textile categories including fashion bedding, sheets, utility bedding including down and down alternative pillows, mattress pads and protectors, blankets and throws, bath and beach towels, bath accessories, bath rugs, shower curtains, pet beds and pet throws. Royal Velvet is one of 30 brands in Iconix Brand Group’s robust portfolio of consumer brands. The company owns, licenses and markets its brands through a network of leading retailers and manufacturers that touch every major segment of retail distribution in both the US and worldwide.
The Royal Velvet collections from Himatsingka will be showcased to the industry during Home Textiles Market in September 2019, with a retail launch expected for Spring 2020 at department and specialty stores. The new collections will feature Royal Velvet’s timeless style, quality, and unparalleled comfort.
“We look forward to partnering with Iconix Brand Group and leveraging our integrated expertise to enhance the presence of the Royal Velvet brand across various home textile categories,” said Shrikant Himatsingka, Managing Director and Group CEO, Himatsingka Group. “This new initiative is consistent with our strategy to expand our global brand portfolio in the home textile space.”
“Iconix is excited to partner with Himatsingka America to help us grow and expand the Royal Velvet brand,” said Bob Galvin, Chief Executive Officer and President at Iconix Brand Group. “Royal Velvet’s new licensing deal is part of our efforts to maximise the potential of the home brands in our portfolio”.