Indo Count has a new line, expanded offerings and a peek at some products for the Back-to-College. New for market is Simply Put, all-cotton pin-tucked and pleated duvet covers with surface interest, weaving and a bit of print with a neutral colour story, said Bryan Parker, Vice President-design and merchandising.

“The Pure Collection, Indo Count’s organic brand, adds print, embroidered and woven shabby chic designs on a base cloth of unbleached and undyed cotton or cotton linen.” Building on last market’s Atlas introduction, Indo Count debuts four new collections with a more contemporary vibe and a mix of woven, print and embroidery. There are five new collections under the Heirlooms of India brand, which offer wood block and medallion prints and bright colours.

Also in its fashion bedding segment, the company is expanding on The Pure Collection, its organic brand, doing print, embroidered and woven shabby chic designs on a base cloth of unbleached and undyed cotton or cotton linen.

Buyers at market are getting a chance to see the work of Indo Count’s fashion merchandising interns from Auburn and Mississippi State universities, who were challenged to study the BTC category and design bedding with the college student in mind. The designs were sent to India, Parker said, and samples were created for market.

Both designs are ”trend right,” said Parker, with one offering a more modern, sophisticated look and the other a simpler, shabby chic style. He said the two interns created designs they felt “filled a void in the market.” While much of the bedding offered to college students is fun and dorm appropriate, “they wanted bedding they could carry with them after graduation.”Within its licensed fashion bedding, Parker said there are four new designs under the William Morris collection, two for Sanderson and three for Harlequin.