LatestBedding, an online seller of comforter sets, sheets and other bedding and window treatments, has expanded its offering by adding Pure Parma 100 percent Egyptian cotton sheets and duvet sets to its lineup. The products, which have received the Cotton Egypt Association seal, are made of cotton that is grown and handharvested in the Nile River Valley that is known for its long staple fibre. Styles available include Yalda, a double hem stitched sheet; and Ariane, with self-colored scroll embroidery. The bedding comes in a variety of colours ranging from white and ivory to icy blue and peach. Along with the sheets, LatestBedding is adding Pure Parma duvet sets that include a duvet cover and two shams.

“When it comes to bedroom design, we believe style and comfort should go hand in hand,” said Faisal Yaqoob, Marketing Manager for LatestBedding. “It’s no secret that people sleep easier on quality bedding. By adding Pure Parma products to our current line, we’re doing our part to help our customers get a more restful and complete night’s sleep.”