Lenox, leading tableware, giftware and home entertaining company, has announced a licensing deal with Arlee Home Fashions, a home textiles manufacturing company of table linens, kitchen textiles, and other products. With Lenox, Arlee Home Fashions will design and market new table linen, kitchen textile, and bath collections set to debut in early 2020.
The collections will be licensed under the Lenox brand name and comprise both kitchen textile and linen products, including table cloths, napkins, place mats, wine holders, tree skirts, decorative pillows, and throw blankets, kitchen towels, pot holders, and aprons. The bath products include bath and hand towels, wash cloths, bath rugs, shower curtains, bath robes, as well as bathroom accessory items. The collection will preview at the April 2020 New York table-top market and will be offered at department and specialty stores, according to Lenox.
“We continue to look to develop in the table linen and bath categories and explore exciting new opportunities in the future. Our partnership and licensing effort with Arlee Home Fashions will allow us to leverage our design expertise to expand our product offerings to today’s consumer, reinforcing our position as America’s leading table-top and entertaining business. Our goal is to set the scene from start to finish for the modern-day consumer by offering additional product categories to complement the tableware and entertaining categories. We are thrilled to partner with an organisation like Arlee Home Fashions that shares our beliefs and has a commitment to delivering quality products to consumers,” said Mads Ryder, CEO of Lenox said.
“We are honoured to be entering a licensing agreement and partnership with Lenox an iconic brand that stands for quality. We look forward to expanding the product classifications to the consumer under this highly regarded table-top brand,” Nancy Kristoff, EVP of Sales at Arlee Home Fashions said.