Messe Frankfurt has licensed its Heimtextil brand to Inexmoda, a private non-profit institute based in Colombia and owner of the most important textile and fashion trade shows in Latin America: Colombiatex of the Americas and Colombiamoda, Colombia´s Fashion Week. The first edition of Heimtextil Colombia in Medellin will open its doors in April 2021. With Heimtextil Colombia Messe Frankfurt strengthens its position as world leader of trade fairs for the textile business.
Messe Frankfurt and Inexmoda are targeting Colombia as a business platform for the home, furnishings, hospitality business, and further textile related products that will gather both top of the line exhibitors, and professional buyers from the region. The development of tourism and mobility in the Americas has driven a surprising increase in the demand of hospitality services and boosted construction rates, which creates new opportunities for companies and professional buyers in these categories, who will be able to meet at Heimtextil Colombia. The arrival of Heimtextil Colombia to the Americas will represent the first step to position this country as the meeting place for retailers, wholesalers, designers, furniture and bedding stores, interior decorators, interior architects, architects, hotel outfitters and many other decision makers of the industry in the commercial calendar, and a place to find new opportunities for a growing market.
“Our mission at Inexmoda is to develop strategic solutions for the fashion system that improves their competitiveness and connects people and professionals through networking platforms such as our trade shows Colombiatex of the Americas and Colombiamoda, which have been in the market for over 30 years. We are honoured to celebrate this license agreement with Messe Frankfurt and being able to host professionals,” said Olaf Schmidt, Vice President Textiles & Textile Technologies, Messe Frankfurt. “With Heimtextil Colombia we are expanding our trade fair portfolio towards a region that is currently developing very well in terms of tourism and hospitality and thus offers great chances for the interior textiles business. With Inexmoda we are happy to have a strong partner at our side who organizes very successfully trade fairs in the Latin American fashion segment.”
Heimtextil Colombia will open its doors for the first time from April 27-29, 2021, showcasing trends and innovations for the most attractive categories in the Americas such as smart bedding, bath fashion, carpets and rugs, wall decoration, decorative fabrics, contract textiles and the hospitality business. The show is expected to receive 110 exhibitors from countries such as Portugal, Spain, Colombia, Italy, Turkey and France, and it will host visitors from the Americas, especially from those countries with the highest market potential: US, Brazil, Mexico, Peru, and Colombia amongst others. “The license agreement between Messe Frankfurt and Inexmoda to bring Heimtextil into the Latin American market will be a major breakthrough for the home, decoration and hospitality industry, since these categories are being driven by the increase in new constructions, rise in tourism and the growing hospitality business in Latin America,” said Carlos Botero, CEO of Inexmoda. Heimtextil is the industry’s most important global event and the biggest international trade fair for home and contract textiles held in Frankfurt, Germany. Messe Frankfurt is the world’s largest trade fair, congress and event organizer with its own exhibition grounds. The group employs more than 2,600 people at 30 locations around the globe. Messe Frankfurt´s program covers automotive, mobility and logistics, textiles, textile technology, entertainment media, creative industry, energy efficiency, technology, security, consumer goods, home, beauty and other events under the highest standards in events planning and organization. With around 150 trade shows per year, Messe Frankfurt is constantly exploring the best way to bring companies and professional buyers from different industries together