Ambiente 2020 got underway at Frankfurt in the august presence of Mudita Mishra, Addl. Development Commissioner [Handicrafts], Pratibha Parkar, Consul General of India in Frankfurt, Germany, R. K. Verma, Executive Director – EPCH and other member of COA –EPCH, Sudhir Kumar Tyagi, Prince Malik, Sharad Bansal and Rajesh Kumar Jain, Social Media Convenor – EPCH. The fair will be held from 07 – 11 February, 2020. It is a great opportunity for India to showcase its incomparable diversity, rich culture, tradition of arts and crafts at such a big platform like Ambiente.
Ambiente Fair held at Frankfurt every year in the month of February is one of the oldest established and well known fairs for presentation of new products, new trends and new innovations. More than 4500 companies from 80 countries participate in this fair. The fair attracts around 1,50,000 trade visitors. Majority of the items displayed at the fair are houseware, decorative, home furnishing, fashion accessories, Christmas decoration and wooden handicrafts etc.
This year, more than 500 Indian companies are participating in Ambiente 2020. Out of the 500 Indian Companies, EPCH set-up an exclusive handicrafts pavilion alongwith 68 participants in the show displaying exquisite Christmas Decoration, Fashion jewellery, wooden handicrafts items, textiles furnishing, leather products, lamps and lighting, ceramics, and bathroom accessories.
O/o Development Commissioner [Handicrafts] has deputed four Master Craftsmen to performing live demonstration of craft skill of Madhubani Painting from Bihar, Metal Engraving from Delhi, Pattachitra, Tosser & Palm Leaf Carving and Tassar Painting from Orissa informed Shri Rakesh Kumar, Director General-EPCH.
India’s participation will add to the vibrancy and diversity of the fair and familiarize global manufacturers, retailers and brands with the robust entrepreneurship in Indian textiles, apparel and consumer products industry and will open up opportunities for sourcing and investment in India.
Mudita Mishra, Addl. Development Commissioner [Handicrafts] elaborated that such representation of diversified handicrafts in International fair like Ambiente will help to develop handicrafts market in Germany and other countries.
Kumar further elaborated that Germany is major market for Indian products and hence Ambiente is an important marketing medium for Indian companies world over. India’s exports of handicrafts to the European Union was $802.06 mn in 2018-19 which is 21.09 percent of total handicrafts exports registering a growth of 5.36 percent in dollar terms over the previous year. The exports to this region have been on increase for past few years. Out of total handicrafts exports of EU, Germany alone accounts for $195.77 Mn. Focus on India at this fair will help in further boosting exports.
EPCH is a nodal organisation responsible for promotion of exports of handcrafted products from India to various global destinations and project India’s image abroad as a reliable supplier at competitive prices.
