Soft-Tex highlighted its new trademarked technology, Reactex, during the New York Home Fashions Market recently. The new technology stores heat away from the user and can be felt nearly instantly, according to a Soft-Tex statement. “Reactex leverages pressure activation and proprietary construction designed to be Octo-Cold (providing eight hours of continuous all-night cooling), and recharges when not in use,” the statement added. It will be offered on bed pillows, mattress toppers, mattress protectors and other sleep products.

To bring the new technology to the fore, Soft-Tex will transform its showroom (230 Fifth Ave., room 1204) to include a room it will call the Reactex Experience. Showroom visitors can experience the new technology in this room, and view the various collections featuring the technology.

“Soft-Tex prides itself on continuously showcasing new innovation, but Reactex transcends anything we’ve ever shown and the Experience will truly blow you away,” said Eric Hasper, Soft-Tex’s Design Director and Showroom Manager. “I’m beyond excited for people to see it.” Among other new lines from Soft-Tex is the Beauty Overnight collection, featuring products infused with vitamin E, pearl, cannabidiol oil and other materials. The company will also introduce expansions to its EcoPEDIC line—first launched at the January Las Vegas Market— and its sheet collection.