Trident Ltd. is one of the world’s largest vertically-integrated home textile manufacturers, with a global footprint base in over 100 countries. Consisting of an impressive clientele of leading retail giants, its exports to the US contribute the most to the group revenues. The company has also launched an on-shore design studio in the UK and the US with a large showcase of bed & bath collection.
A winner of more than 70 Awards, a recent recognition for the group came in the form of the 12th consecutive TEXPROCIL Export Performance Award, as also the National Energy Management Award for its production processes. The Trident Group showcased its luxury collection in an exploratory sketchbook format at Heimtextil, highlighting the diverse product basket and innovative techniques.
The company has its manufacturing facilities at Budhni in Madhya Pradesh, which is one of the world’s largest standalone terry towel facilities, and at Barnala in Punjab. With a total installed capacity of 688 looms, it is equipped to produce around 90,000 MT per annum / 360 mn pieces of terry towels annually. The state-of-the-art production facilities include spinning, wide-width Airjet and Jacquard weaving, soft flow dyeing and fully-automated cutting and sewing of towels.
For bed linen, Trident has an installed capacity of 500 looms to produce around 43 mn mtr annually. This plant is also vertically integrated to carry out every step empirical to bed linen creation under one roof with an in-house expertise for spinning, weaving, processing, cutting and sewing. The company is heavily invested in clean manufacturing with the Budhni facility boasting of 98 per cent water recovery. It is the recipient of many energy conservation awards and recognitions from the Government. In a bid to give back to the environment, the company has undertaken massive tree plantation drives, the latest one in collaboration with the Madhya Pradesh Government.
Trident’s strong product portfolio across mid and premium segments has strengthened its position in the domestic market. Kriti Sanon is Trident Home Décor Design’s brand ambassador, endorsing the line’s contemporary designs, innovative constructions and luxurious fibres.
The group plans to expand its retail footprint to 1,000 points-of-sales in shop-in-a-shop format by next year from the present 400. Trident has also won the licence to manufacture and sell for the renowned French lifestyle brand ELLE décor in India.