GHCL Limited has launched ‘Cirkularity’, a range of bedding that supports circular economy and centres on ‘Reduce, Reuse and Recycle’, reinforcing its passion towards sustainability, traceability, innovation and giving back to society. At GHCL Ltd, sustainability is a core element of business strategy as defined under the aegis of GHCL Way.

The collection of sustainable beddings launched under ‘Cirkularity’ includes The Spin WIN Collection, The Nefertiti Collection, The Velvette Collection, The Sylva-Cell Collection, The Wood Wheel Collection, The Comall Collection and The Cratus Collection, GHCL said in a report.

“We are proud to unveil ‘Cirkularity’, a range of bedding the supports the circular economy. The entire range of collection which is a part of this range centres around the concept of Reduce, Reuse and Recycle. With the launch of ‘Cirkularity’, we aim to target the ecologically conscious consumer who is making purchase decisions to support the environment and is supportive of initiatives which help reduce the carbon footprint,” Manu Kapur, President and CEO of GHCL Home Textiles, said.

In the last Home Fashion week market in March at New York, GHCL partnered with Applied DNA Sciences (ADNAS), Stony Brook, New York, a company that develops and employs unique technologies for the purpose of preventing counterfeiting and Reliance Industries Ltd. (RIL), an Indian conglomerate and the world’s largest manufacturer of polyester fibre and yarn to launch CertainT verified molecular tagged, recycled PET bedding products under the brand ‘Rekoop’.