Earn repute for quality product sourcing

Adorned with the most attractive collections from 165 exhibitors and more than 300 brands, Ambiente India and Heimtextil India put on a spectacular show this June attracting 7,059 trade buyers and design professionals. The co-located platforms have earned repute among buyers for quality product sourcing and business-focused design content.

India’s foray into the world of home fashion innovations begins at Heimtextil India and Ambiente India every buying season. With the theme of “My Heritage, My New India” the 2018 edition of Heimtextil India and Ambiente India traced heritage influences and modern design inspirations through novel product displays and first-looks of the season.

2018 saw the return of world-renowned brand D’décor with its newly launched Fabricare, along with Aadyam Handwoven by Aditya Birla Group, Reliable Drapes known for their stunning fabrics and theme-based designs; décor brands such as Indecrafts, Threesixty, Sunrise-the gift world, Le Dimora, Tashnaa for the noteworthy craftsmanship, unique wallpaper concepts by All India Wall Paper Coverings Association; and inspiring heritage showcases in miniature painting, terracotta, cane & bamboo arts, wood craving & wood inlay, bidri craft, mithila painting, wood craving, brass engraving and pottery put up by National Awardees.

Buyer delegations from Hospitality Purchase Managers Forum (HPMF), Buying Agents Association (BAA), Corporate Gifting Association of India (CGAI) who visited the fair, reportedly developed a strong network of suppliers they would be sourcing home, lifestyle, fashion and textiles products from. Many business deals were generated during the three days in the capital. Exhibitors reportedly confirmed to have also met buyers from Australia, China, France, Germany, Japan, the UK & the USA.

Raj Manek, Executive Director and Board Member, Messe Frankfurt Asia Holding Ltd said, “We have always had a clear objective of attracting only relevant, quality buyers and design professionals to the show. Our specially curated fringe programmes for segments of our client’s business interests reflect that. The overwhelming industry feedback has reinstilled confidence that this edition once again generated strong associations with business being the prime focus.”

Show highlights

The show had many exhibitors showcasing their wonderful products and several brands even utilised this platform to launch certain new and innovative collections. Giving a highprofile start to the day, Heimtextil India & Ambiente India welcomed the industry’s renowned names for its inauguration.

The co-located shows further had a long list of highlights that kept the show floors busy with product launches, business networking and new design experiences.The show was inaugurated by Minister of State for Textiles Ajay Tamta.

While speaking during the inaugural ceremony, Ajay Tamta, Minister of State for Textiles, Government of India said, “I’m glad to be present here at the inauguration of the 5th edition of Heimtextil & Ambiente India trade fairs. It’s an honour for Indian handlooms and textiles to be presented here and I’d like to congratulate Messe Frankfurt for this initiative. India has been a part of this global event since the past editions and I also got a chance to attend it in Germany. It has been creating job opportunities for small scale handloom & textile artists. This yearly event also gives a push to the Indian economy – both for handlooms and handicrafts. I’ve been told that many national award winners and veterans are taking part in this event and it is great to see the industry coming together for this show.”

The grand show also witnessed various key delegations and dignitaries from India, Greece, Korea, and Thailand including: Shantmanu, (IAS) Development Commissioner (Handicrafts), Ministry of Textiles; OP Prahladka, Chairman, Export Promotion Council for Handicrafts; Apirat Sugondhabhirom, Minister and Deputy Chief of Mission, Royal Thai Embassy; Suwanchai Lohawatanakul, Director General, Office of Small and Medium Enterprises Promotion (OSMEP); Sanjay Arora, Managing Director, D’décor; Raj Manek, Executive Director and Board Member of Messe Frankfurt Asia Holding Ltd.

According to Raj Manek, “Every edition of the co-located show has successfully managed to curate exclusive programmes for the benefit of its buyers and exhibitors. Along with a host of new displays, zones and insightful sessions, this edition has a specially designed pavilion by COHANDS that will display India’s legacy in art and design by highly acclaimed National Awardees. From the international perspective we are glad to also announce our association with the Office of Small and Medium Enterprises Promotion and Federation of Thai Industries. We also welcome industry associations from Greece and Korea along with international designers from France and Finland. We are confident that this edition will bring in new associations with business being the prime focus.”

The show which opened to a galore of exquisitely crafted designs include top names in the industry such as D’décor, Aditya Birla as well as several start-ups displaying unique designs and artefacts in Living, Giving and the home furnishing segments.As the exhibition unfolded, there were a series of the highlights that caught the eye of architects, interior designers, retailers, home stylists and design experts alike. Some of the important highpoints visitors experienced at the three-day fair included:

* Collection debuts by brands: New products launched and sneak peeks of leading firms such as D’décor, Reliance, Aditya Birla, Hira Hastkala, RR International, Manorma

*Displaying rich Indian Heritage: Unique handicrafts and art specimens by Padmashree & National Awardees from the country at the Council of Handicrafts Development Corporations, (COHANDS) Pavilion

*ILA Experience Zone: Game-changing concepts in interior spaces from design finalists from Delhi, Mumbai, Bangalore, Ahmedabad, Jaipur on the theme “My heritage, My new age India.” Winners represent India at the Ambiente and Heimtextil Frankfurt next year.

*Special Skills Zone: Previously unseen, small scale manufacturers stand a chance to present their artwork and products in front of the big buyers, designers etc. exposing them to potential business deals.

*Hospitality, Interiors Designers, and Retail Day: Renowned interior designers, retail buyers and purchase managers from top hospitality chains hosted over the three days.

*Well-known International Speaker sessions: Famed international speakers – French Designer David Landart & Finnish designer Susanna Björklund – came to India to host sessions on lifestyle trends and the art of window dressing

From various experience zones to panel discussions on luxury living, Heimtextil India and Ambiente India 2018 became more than just a trade exhibition; it was an experience that proffered the participants with insightful business knowledge, current and future trends of home fashion craft, and innovative solutions in the interior décor and textile sectors.

The leading exhibitions were strongly supported by government and industry associations like Ministry of Textiles, Government of India, Export Promotion Council for Handicrafts, Royal Thai Embassy, Office of Small and Medium Enterprises Promotion (OSMEP), Buying Agents Association (BAA), Institute of Indian Interior Designers (IIID), Guild of Designers & Artists (GDA), Hospitality Purchase Managers Forum (HPMF), Home Textile Association (HTA) and All India Wallpaper Covering Association (AIWA).

The 5th edition of this grand show did not witness a large number of exhibitors and visitors. The participant exhibitors seemed to be a little disappointed because of the limited crowd and competition. Due to uncertain reasons the show was not upto the mark. Inspite of all the shortcomings, Heimtextil, as always, was still a successful event which received appreciation from all the visitors and the exhibitors.

Exhibitors’ comments…

Anjali Rana Aadyam (Aditya Birla Group)

Our organization is basically the CSR initiative by Aditya Birla Group. The primary objective of our organization is to feed the loom by supporting craft artisans. At Heimtextil 2018, we are displaying thematic collections of cushions, sofa covers etc.

We have tried to showcase a vast variety of our products at this exhibition. Our target customers are retailers, wholesalers and niche interior decorators. The show has been very good in our view, and it is certainly a good platform to make us more visible.



Jatin Gupta Super Industries (Nova)

Nova winter blinds is a 25 years old company and we are the first manufacturers of roller-blinds with over 500 dealers all over India. At Heimtextil, we are displaying certain new designs and the blackout curtains, which are specifically made for hospitality purposes.

This time, at this exhibition, the response has been very good. The customers are quite focused and we are pretty happy with the show and are looking forward to participate next year.



Hitesh Gupta G.D Gupta and Co.

We are one of the biggest companies for retail outlets. We have wide variety of blinds with different shades and patterns; we are a one stop-shop for potential customers. The response at this show is less than what we expected but at this point of time the industry seems to be at a bullish stage.

As far as our business in concerned, despite of many ups and downs, our company is trying to be stable and adapting to the situation.



Sumit Narang Shree Ambica Furnishings
India Pvt. Ltd. (Reliable Drapes)

We are focused on decreasing customer’s inclination towards Chinese products by providing better and cost effective products from our side. We are also providing the customers with customized blinds of their choice. At this exhibition, we are displaying various blinds, which are based on certain themes. At the present stage, customers are fed up of similar fabrics and are more interested in buying customized fabrics which can be made according to their choice. The event this time has witnessed less visitors, even the no. of exhibitors is quite less, which is quite evident. Due to certain other exhibitions that are taking place simultaneously or within few days, this show has experienced less exhibitors and visitors. The organisers should do what is needed to curb this problem.


Rakesh Mishra Kabadi Shankarsa and Co.

We are a partnership organization from Bangalore. We are majorly inclined towards exports and have our presence in the US markets. Our main focus is on natural fibres. At this point of time, the market seems to be at a decent stage and we expect to flourish in the near future. Our aim for the coming year is to expand our company to its full potential.

This year at Heimtextil, the response has not been very good and there have only been domestic customers at this show. According to my perception, the organisers should try to bring in more foreign customers while also creating awareness about the show.


B S Bagga Florida

Florida is a 15 years old home textile company. We are into outsourcing our products to different distributors all over India. This is our first time at Heimtextil and at this show we are mostly displaying catalogues of different types of sofa fabrics. There has been good footfall of visitors this year but it is evident that the exhibitors are quite less.

If this scenario persists, then the visitors won’t be interested in devoting their time to this show. Without ample exhibitors, this show is not going to be a major success. The organisers should be more vigilant and should ensure active participation of large no. of exhibitors to add meaning to the show.


Pawan Gupta Bella Cassa Fashion and Retail Ltd

It’s been five years since we started participating in Heimtextil and I feel this is a real good platform for the exhibitors. This time, we are showcasing different types of bedsheets and comforters.

We have recently launched quilted bed sheets made of 100 per cent cotton. We have received many on the spot orders and are quite satisfied with the show.




Bhawnish Suri DBS Trend & Design Studio

DBS is basically a designer agency for home furnishing, kidswear, menswear and womens wear. We are one of a kind company as we are quite diversified and focus mainly on the design aspect. We have copyright over all of our products and the client is also given a copyright of the product so that the product and the design remain unique. At Heimtextil, we are mainly displaying collections of various types like geometric, floral, leaf designs etc. we have unique embroidery and print techniques. The prospective customers’ desire mix media techniques these days, otherwise the customers always appreciate the floral, abstract and geometric designs. Heimtextil has been a good show for us and we have had loyal customers. The organisers of this show have always been warm and cooperative. It’s always a privilege to participate particularly, in this show.

Anil Kumar Gem Collection

At Heimtextil 2018, we are focusing on the customers from North. We have new ranges and collections of curtains. This year we had no plans to participate in this show due to the disappointment we faced last year, but after certain considerations we decided to participate. The response has been better than what we expected.

The exhibitors this time are quite less which automatically leads to lesser numberof visitors, and even the overall show is smaller than the last edition.



Sunil Kumar Mandal National Textile Corporation Ltd.

Our organization is more focused towards yarns and fabric and therefore, at Heimtextil we are showcasing the same. At every fair or show we tend to showcase our special yarns and fabrics. This time the visitors are quite less in number but if we see the bright side, there are more focused and potential buyers. There were many buyers from Syria and the middle-east who showed a keen interest.

After issues of demonetization and GST, the buyers have reduced in no. but all those who visited our stall were focused. Heimtextil has a certain brand value and therefore we always prefer to participate in it.



Vijay Lad V-LAD’S Exports Llp.

We are basically a luxury home décor company. We are targeting the Pan India and all the big vendors who have the vision for innovation as our product is quite unique for this segment. Our fabric has a composition of 805 viscose and 20 per cent polyester, which is new. This is what makes us the pioneer in India with no


We are participating in this show for the 3rd time and I feel that it is a good platform for the exhibitors to showcase their innovative products to the visitors. As far as market scenario is concerned, home textile industry has faced few challenges due to the uncertain change in government policies but now the situations are stable and everyone has adapted to the change.

J. Annaraj Bannari Amman Spinning Mills Ltd.

We earlier participated in 2014, and are here again as now only we are going for bed linen majorly. Only such products will generate some profit as the grey fabric doesn’t get any price. Therefore, we are planning to exhibit our products in all major fairs. We have spinning, weaving and stitching units but the only missing part is processing. So, we are planning for some special linen products. We are displaying bed linen, napkins, table cloth, here. At Heimtextil, mainly domestic buyers are coming, however I was expecting some potential buying houses people to visit but unfortunately a few have been here. When we participated in 2014, it was better but this time organization, infrastructure and designing wise it has been very good. My main focus is on exports, but to some extent domestic also. Home textiles always has a market despite of ups and downs in the industry due to changing yarn price, crop price etc. These days yarn prices are up, so customers are not confirming any orders.

Kumaravel T Premier Fine Linens Pvt Ltd

Our main purpose of participating in this show is to meet buying agencies. We are mainly into exports but, in this particular show we came to explore domestic opportunities. We have strategically planned to participate in this show every alternate year. We were not expecting many visitors but to our surprise we’ve had decent numbers of visitors at our stall. We intend to introduce good quality linens to the domestic market. During Heimtextil 2017 we launched a brand called ‘Linacel’ which is basically a blend of linen and Lyocell. We have blended Tencel or Lyocell with Linen to make the fabric softer.

The brand has been doing quite well. Heimtextil 2018 has been good for us. We’ve had clients from hospitality side. Many of the visitors were from South Korea as well as from South America. The quality of visitors has improved; they seem to be focused and certain. The show is lagging a bit interms of amenities but the overall appearance has improved.

Sandeep Bagade D’Décor

D’décor has come up with many new collections for the upcoming festive season. Our collection mainly includes digital prints, fire resistant fabrics, also we have come up with an innovative idea of ‘stain repellant fabric’ which is easy to handle. At Heimtextil, we have had an amazing response from the customers.

We have witnessed visitors from almost all parts of India but pre-dominantly, the customers have been from the Northern side. The market has been decent this time except for the first half that was a bit slower than what we expected. We are planning to constantly introduce innovative idea to the customers as innovation is a key strength at D’Décor.


Avinash Mane Lenzing

Being here, we want to promote Tencel to the Indian domestic market in home segments in applications like sheeting, filling application, pillow applications, carpet applications, etc. This time, we have changed our brand architecture completely. Now, entire textile branding comes under Tencel. The nonwoven branding comes under Vyocel, and industrial application branding comes under Lenzing.

We now have three master brands here, which is a major change from Lenzing’s perspective. Then you have the channels based on the applications. E.g. Tencel home for home application, Tencel Active for active wear, Tencel Denim for denim applications that is something which is new, which we want to introduce to the market. The show has earned mixed response. Though day one was slow but overall response has been better than last year. Nowadays, demand for wood based cellulosic products, which are viscose, modal, Tencel are on increasing trend. We at Lenzing look at everything from innovation perspective,which is the reason we have come up with our new product called EcoVero, which is a sustainable viscose.

Anant Agarwal Saavra

Saavra is a company dealing with home furnishing and home textile items. We have been privileged enough to sustain in the textile line for over 100 years now. We render our customers with almost every home textile item, from bedsheets to bedcovers etc. At present we are working with over 600 retail stores, numerous MNCs in India as well as abroad. At Heimtextile 2018, we are displaying new collection of cotton curtains and premium range of bedsheets. The show had an average response to what we expected. Customer enquiries are quite high but the sales have been low. Most of the visitors are buying agents and foreign buyers as we have witnessed less no. of local buyers. In my opinion, the organisers should be very clear about the target customers and should promote the show in accordance with that. The show has always been a good platform for all the home textile exhibitors.

Mukesh Kumar Jha Apsom Infotex Ltd.

Here we are showcasing live demonstrations on reactive ink of the Fabjet Grand, a 3.2 mtr direct to fabric printer, which is the widest width printer. Earlier there were hardly any players manufacturing or marketing 3.2 mtr digital printers ColorJet has now opened up this segment by launching 3.2 mtr digital printer at an affordable price to make the technology accessible to fabric process houses and print service providers.

The printer is especially targeted at the customised home furnishings textile segment, particularly for producers of home decor products like curtains, bed covers, table covers and sofa covers etc. Response wise, Heimtextil has perfectly aligned with our expectations. For exhibitors it’s a very good platform as we can see how well this show was organised by Messe Frankfurt. In terms of the quality and overall layout of the exhibition, the facility management has been terrific.

Anshuman Nagpal DCC Print Vision Llp

This year at DCC we have completed 40 years. Obviously, we are into textile printing segment and don’t do anything apart from textile printing machines. Recently we have joined hands with Monna Lisa, the new addition to our marketing, where we will be promoting the reactive printing machines. Apart from that, we are into sublimation printing machines; we have Epson, transfer printing machine and knitting machines from Monto Antonio. We are also into transfer printing machine from DGI Korea and M&R for screen printing machines. Here we are displaying an Epson model 9330, which was launched two months ago. It’s a very good product for productivity along with ink consumption and everything taken into account in terms of quality meeting the quantity aspect. Digital printing is the biggest thing coming up in home textiles segment, the transformation has started. As far as market is concerned but obviously there have been few setbacks like demonetization and GST but now it has again started growing. After joining hands with Monna Lisa, we are looking forward to have a good future ahead.