As Indo Count builds its fashion bedding business, it has brought on a new Senior Executive. Indo Count Global Inc., the US division of manufacturer Indo Count Industries, has appointed Andy Petricoff Vice President, Sales. He reports to Gautam Sareen, Senior Vice President, Marketing of Indo Count Industries in India.

Petricoff was previously with Revman International, which he joined in August 2011 as Vice President of Nautica Home before being promoted to Vice President of merchandising. Prior to that he was Vice President, brands and bedding at Welspun USA, and Vice President of Sales and licensing at American Pacific. Petricoff began his home textiles career at Leshner.

“Andy brings rich experience in sales of bedding – particularly fashion bedding,” said KK Lalpuria, Indo Count Executive Director. “His exposure to branding, licensing and merchandising over and above sales will help promote this category in the US market more aggressively.”

Already a top five supplier of sheets to the US market, Indo Count’s product portfolio has expanded to include fashion bedding, utility bedding and hospitality linens.“Indo Count is a world-class organization with a great team and forward-looking strategy. I am excited to be part of the company’s continued success,” said Petricoff.