Revival Rugs is bridging to past and the present via the rollout of a new collection this summer. Come July 15, the direct-to-consumer online retailer of vintage handmade area and accent rugs and runners will launch a line of new pieces that are designed in house and made by artisan partners in India. The company’s first-ever custom collection is dubbed Panel and encompasses a selection of new and accessibly priced rugs — available in four custom designs in three colourways — that are made of premium fibre wools, including New Zealand, Afghan and Sardinian, and hand-woven by artisans in India.

Revival explained it is “passionate about handmade craftsmanship” thus felt compelled to preserve the art of traditional rug-making, which is quickly fading as new generation of weavers are shrinking. Its artisan partners, the company added, “are trained in ancient techniques and protected by organizations that ensure fair treatment and pay.”

Retail price points range from $199 to $969, “at least 20 per cent below big-box stores selling rugs of lesser quality.” Availability will be limited. Subscribers who sign up on will have early access to shop the week of July 8. Revival Rugs, which opened it online doors in October 2017, continues to offer an ample inventory spanning about 1,500 to 2,500 styles of handpicked vintage rugs. Most are from Turkey, but the company is expanding its source base to include India and is exploring other countries going forward, co-Founder Ben Hyman said.

It will regularly introduce new styles and colours within the Panel collection as the programme grows.

“This new generation of shoppers, generally 25 to 40 [years old], really cares about the way products are made, and they are educated consumers who value quality,” Hyman told. “The rugs we are making, like our vintage rugs, are made to last a long time.”