The new Shutterfly Kids collection is designed for children ages four to 14 and includes personalized bean bags, duvets, fleece blankets, custom backpacks, folders, and beach towels. The full range encompasses school gear, kids room, toys and games, travel and tableware.

Shutterfly Pets offers products for pets and their owners, including personalized pet beds, bowls, and blankets, pet tags and bandanas. In addition, pet lovers can incorporate their favourite breed into their home décor in a variety of styles including water colour, silhouettes, and cartoon drawings.

“Targeted category expansion is a strategic focus for the company and we are being thoughtful about how to make it simple and fun to preserve and share all of a family’s most precious memories,” said Michele Anderson, Senior Vice President of Retail.